12-06-2009, 01:00 PM
From: http://www.auto-mobi.info/index.php?opti...;Itemid=50
Kia Motors America (KMA) is moving into one of the world's highest profile advertising arenas - New York City's Times Square - with a new billboard showcasing the all-new 2011 Kia Sorento CUV. The 60 foot by 40 foot advertisement, located at One Times Square at the intersection of Broadway and Seventh Avenue, is one of the first elements of the largest new product rollout in KMA's history, and will introduce the first Kia vehicle built in the U.S. with both U.S. and foreign parts to more than more 500,000 people every day.
"From tourists and theatergoers to the New Year's Eve ball drop, millions of people from all over the world will get their first glimpse of the all-new Sorento, the latest chapter in Kia's design-led brand transformation," said Michael Sprague, vice president of marketing, KMA. "Kia Motors' U.S. marketshare is growing quickly, and establishing a presence in America's most iconic advertising venue is a natural fit for the first Kia vehicle to be built on U.S. soil."
Read full story here.
Kia Motors America (KMA) is moving into one of the world's highest profile advertising arenas - New York City's Times Square - with a new billboard showcasing the all-new 2011 Kia Sorento CUV. The 60 foot by 40 foot advertisement, located at One Times Square at the intersection of Broadway and Seventh Avenue, is one of the first elements of the largest new product rollout in KMA's history, and will introduce the first Kia vehicle built in the U.S. with both U.S. and foreign parts to more than more 500,000 people every day.
"From tourists and theatergoers to the New Year's Eve ball drop, millions of people from all over the world will get their first glimpse of the all-new Sorento, the latest chapter in Kia's design-led brand transformation," said Michael Sprague, vice president of marketing, KMA. "Kia Motors' U.S. marketshare is growing quickly, and establishing a presence in America's most iconic advertising venue is a natural fit for the first Kia vehicle to be built on U.S. soil."
Read full story here.