11-08-2009, 03:19 PM
From: http://www.philly.com/philly/classifieds...e_fun.html
By Al Haas
For The Inquirer
Since it came to these shores in the early '90s, Kia has been running for sales on a price/value platform, as a somewhat dressed-down version of its corporate cousin, the Hyundai.
But in recent times, the South Korean automaker has been taking a walk on the mildly wild side.
It doesn't want to lose its value image, I was told by Michael Sprague, grand marshal of Kia's marketing parade, but it does want to present itself in a more youthful, fun-loving light.
Rest of story here.
By Al Haas
For The Inquirer
Since it came to these shores in the early '90s, Kia has been running for sales on a price/value platform, as a somewhat dressed-down version of its corporate cousin, the Hyundai.
But in recent times, the South Korean automaker has been taking a walk on the mildly wild side.
It doesn't want to lose its value image, I was told by Michael Sprague, grand marshal of Kia's marketing parade, but it does want to present itself in a more youthful, fun-loving light.
Rest of story here.